Suddenly Marketing

Listen to this post:   Blogging can be scary. Some days, it feels like you’ve been pushed on stage and asked to do stand-up. The guy who was on before you totally killed it. The crowd was laughing in the aisles and people were repeating his catch phrase. Now you’re up there, peering through the [...]

Do you ever want to run out into the middle of the street and scream, “SHUT UP!!!!!!” at the top of your lungs? No. Maybe that’s just me.   Content is king! Long live the king! I’ve been living in this marketing realm for the better part of a couple decades now. In the course [...]

Does taking on branding projects make you feel slightly nauseated? If someone asked, could you name your brand’s value proposition? Do you have a snappy elevator pitch? How about a messaging matrix? If you find yourself tasked with this kind of brand development project, no one would blame you for feeling a bit overwhelmed. After [...]