Tag Archives: branding

The Only Way Your Business Can Compete in 2014

It’s a New Year, all bright and shiny and full of potential. You’re setting goals for your business – sales goals, marketing goals, social media goals. You’re gonna hit that next revenue milestone, boost lead generation, increase conversion, and knock it out of the park with engagement. You’re practically chomping at the bit to get […]

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The Other Side of Amanda Palmer’s TED Talk

Listen to this post:     How badly do you have to want something before you’ll ask for help? Does asking for help make you feel like you’ve failed? What if you could see your asking for help as a kind of giving? As I write this, Amanda Palmer’s TED Talk, The Art of Asking […]

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Branding is NOT optional – Part 2: Let them eat your dust

Some marketing lacks logic. I’m being kind, here.   You know that saying about putting the cart before the horse? When you see it illustrated, it’s pretty clear that it’s a Bad Idea. That cart isn’t going to pull that horse anywhere and you will go nowhere fast. Even the horse can tell that something […]

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