If you bring that sentence in for a fitting, I can have it shortened by Wednesday. ~M*A*S*H, Hawkeye, “The Gun”
Brevity is one of the most powerful tools in any writer’s toolbox, but it’s a critical skill for the marketing writer. Fiction and editorial writers apply the less-is-more rule in pursuit of good flow and pleasing aesthetics. Marketing writers pare down their prose to ensure it gets read and – most importantly – influences the reader to take action. Effective marketing copy needs to be lean and mean.
Concise marketing copy has four primary attributes, each of which delivers tasty benefits that help you achieve your marketing goals. Whittle your words down to their most succinct and pointed form, and you will have copy that is:
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Image Credit: Mando Gomez