This is where I break it down for you – give you an idea of some specific ways that I can help you build your business and keep you from pulling out all your hair. Below is a selection of my most frequently requested services. If what you’re looking for isn’t on the menu, feel free to drop me a line and we can see if there’s something else I can do to help.
Where so we start? At the beginning. Suddenly STARTING services include helping you brand your business including name, tag line, and logo development. It’s also about market research (so we can get a sense of who’s already playing in your sandbox), persona development (so we know exactly who needs your products or services), and platform building (to ensure you have a solid foundation under everything else you do). Even if you’ve been in business a while, it’s never a bad idea to do a quick assessment of these elements. Sometimes, you’ll uncover some important insights that will make a big difference for your business.
Once you know who you are, we can start to think about a strategy to make sure everyone else knows, too. Strategy development is about looking at your business from the proverbial 30,000-foot level – taking in the big picture, and then breaking it down into manageable, executable pieces which – once assembled – will work in harmony. When I work on strategy, we can stay as high-level or get as nitty-gritty as you like. Remember, I’m a recovering project manager. I do spreadsheets like nobody’s business.
They say “content is king,” and they’re right. Today, people aren’t falling for traditional advertising. They want the inside scoop, the real deal, and some information they can sink their teeth into. In short, they want quality content that’s relevant, entertaining, and easily consumed. Content marketing is one of my specialities – from blogs and case studies to custom Ebooks and special reports, your customers are hungry for the good stuff. Once you figure out how to deliver, you’ll have them eating out of your hand.
Sometimes, you just need a little help finding the right words. I can help. I’m an expert in translating your Big Ideas and Crazy Ramblings into coherent, informative, persuasive, and highly readable content. If you’ve got a first draft that needs some spit ‘n’ polish, this is the service for you. I will return you two copies of each document – one with all my changes marked and annotated (so you can see the “why” behind my recommeded revisions) and a “clean” copy (that you can read through with fresh eyes).
Social media is all the rage these days, but sometimes it’s hard to figure out what to do with it. Suddenly SOCIAL helps you sort it all out so you can see where you should spend your time. Whether you’re interested in covert “lisstening,” or you want to set up your own social hub and outposts for lead generation or relationship building purposes, I will help you make sense of the social scene so you can put it to work for your business.
All the great work you’re doing won’t make a bit of difference if no one else knows about it. Suddenly SEEN is all about getting you to stand out from the crowd. It’s about putting you in front of your Right People. To accomplish that, we use a combination of integrated traditional and digital PR tactics.
And, sometimes you're not sure what you need. Entrepreneurs work long hours, and every once in a while you find yourself at the end of your rope and you're not even sure why. Maybe you need some one-on-one consulting so we can ferret out exactly what's holding you back. Maybe you just need a little pep talk. Whatever you need, I'm here to help you out of the rut and over the hump so you can get on with living your dream.