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How Marketing Is Like Riding a Horse and How To Avoid Getting Thrown

  I don’t have a conscious memory of my first time on a pony, but I do have a photo. In the yellowed picture, I am three-and-a-half years old, wearing a red bandana on my head, and sitting astride a shaggy, black steed named Cricket. The look on my face says it all – this [...]

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How to love marketing (even when the very word makes you cringe)

Listen to this post:   When I was a kid, I wanted to be a dolphin trainer. I wanted to learn their language and develop relationships with them. I wanted to discover the secrets of the deep and teach people how to live harmoniously with these fascinating creatures.  I wanted to be the Jane Goodall [...]

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Your competition isn’t who you think it is

Listen to this post: To the small business owner, online marketing can feel a little bit like online dating. You are a small fish in a big pond. Everyone is jostling for position; no one is exactly sure who is who; and things move very, very fast. Though their ultimate goals are different (one is [...]

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