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How to love marketing (even when the very word makes you cringe)

Listen to this post:   When I was a kid, I wanted to be a dolphin trainer. I wanted to learn their language and develop relationships with them. I wanted to discover the secrets of the deep and teach people how to live harmoniously with these fascinating creatures.  I wanted to be the Jane Goodall [...]

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Do you know why you do what you do?

Listen to this post:   Do you ever stop and wonder what the hell you’re doing, or – more importantly – why you’re doing it? Do you ever find yourself suddenly struck dumb by the depth of the disconnect between the thing that consumes most of your waking hours (for most of us, our work) [...]

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Your competition isn’t who you think it is

Listen to this post: To the small business owner, online marketing can feel a little bit like online dating. You are a small fish in a big pond. Everyone is jostling for position; no one is exactly sure who is who; and things move very, very fast. Though their ultimate goals are different (one is [...]

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