As a writer, my natural tendency is to gravitate towards written media for marketing: entertaining and informative website copy, ebooks, white papers, and – of course – blogs … lots and lots of blogs. But, my friend and colleague Jon Buscall has lured me (albeit charmingly) into considering the possibility that the written word may not be the only way (or, even – gasp! – the best way) to generate interest in a business.
Jon is the founder of Jontus Media which is headquartered in Stockholm Sweden and does business globally. He is also a skilled and passionate podcaster and the author of the new (and very meaty) ebook Launch a Podcast and Grow Your Business.
If you’re not familiar with podcasting, Wikipedia defines it as follows:
A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. The word is a neologismderived from “broadcast” and “pod” from the success of the iPod, as podcasts are often listened to on portable media players.
In plainer terms, it’s an audio show – typically broadcast weekly – that listeners access via the web or iTunes. Businesses use podcasts to literally give their brand a voice. The results can be impressive. As he shares in this podcast, Jon was contacted by not one, but two new clients only weeks after launching his first podcast series. Not bad … not bad at all.
Since I’m beginning to seriously explore the possibilities of podcasting for myself and my clients, I am just delighted to be able to share the following interview with you. The conversation was inspired by my sneak peek of Launch a Podcast and Grow Your Business. I was so impressed by Jon’s breadth and depth of knowledge and couldn’t wait to share it with my audience. The ebook covers everything from strategy and creative to format, promotion, and technical execution (… in great detail for tech dummies like me who don’t know an input from an output even with labels!).
I hope you’ll give our interview a listen and maybe be inspired to think about launching a podcast for your own business. If you are, be sure to reach out to Jon. You can find him at Jontus Media, or on Twitter @jonbuscall (which I highly recommend … he’s a great Twitter friend).
Enjoy & let me know your thoughts and questions.