The misty, murky world of social media measurement is now just a little clearer.

In the third and final installment of my guest series on Mark W.Schaefer’s blog, {grow}, I share some of the key concepts and methodologies that have influenced how I think about social media measurement:

  • The difference between “impact” and ROI
  • How impact affects ROI
  • The five core steps to developing an idiot-proof social media measurement plan
  • What the heck bartending has to do with social media (I’m a sucker for a good analogy)

You can check out the full text of the post on {grow}, and don’t forget to check out the rest of this eight-part series. Thanks!